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Garage #0005

Rick Péwé's Garage

My FlatFender Story

The official Rick Péwé FLATFENDER BRAND Digital Garage. Please stop back for more, I am very busy with Gone-Gpn.com (come over and see us) ::: Rick Péwé started his jeeping career in Arizona, 1972 with the purchase of his first jeep, a 1945 Ford GPW. He had already learned to drive a Jeep 5 years previous in a ’52 CJ-3A Jeep, under the direction of his father. After rolling the GPW off a cliff in 1973, Rick rebuilt the entire vehicle and drove it through high school and college, where he received a Bachelors degree in Geography. In 1980 Rick joined Republic Sales in Chicago, a major Jeep parts wholesaler with an office in Tempe, Arizona. In 1984 Rick purchased the Tempe office and opened Republic Off Road Center, a wholesale, retail, and jeep repair facility. After ten years of business growth, participating and sponsoring off road racing, and many successful Jeep creations, Rick was asked to join Petersen Publishing as the feature editor of Petersen’s 4-Wheel & Off Road Magazine, located in Los Angeles, California. Working under the tutelage of David Freiburger, Rick soon became Technical Editor of the magazine. In 2000 Rick was named editor of Jp Magazine, devoted solely to the Jeep brand of 4x4 vehicles. After two years of building Jp Magazine into a well known brand, Rick was named Editor-in-Chief of Petersen’s 4-Wheel & Off Road Magazine. Rick developed the Ultimate Adventure series of events for the next 15 years, taking 4x4 enthusiasts all over the US for a week of hard core 4x4 adventures, and producing a DVD of the exploits. Rick also helped win the Baja 1000 off road race in 2008 while co-driving with Rod Hall in the H3 Hummer race vehicle. In 2014 Rick was named as the Content Director for the Four Wheeler Truck group, and responsible for the growth and digital strategy of Four Wheeler, Petersen’s 4 Wheel & Off Road, Jp, Dirt Sports, Off-Road, 4Wheel Drive and Sport Utility, and Mud Life magazines. In 2016, Rick returned to lead Jp Magazine due to his extensive experience with Jeeps of all types and well-known connection to the brand. As a inductee to the Off Road Motorsports Hall Of Fame class of 2010, Rick is well known for his Jeep trips and exploits around the globe, and starting the Dirt Every Day tours with David Freiburger. In 2020 Rick retired from the publishing world to concentrate on more Jeep event and adventures, as well as catching up on his collection or over two dozen Jeep projects.

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